Creative
Generalists

Collaborators
Seeking Collaborators

Creative Generalists is a young design & development studio in California, offering creative solutions for design challenges of any scale — from logos to responsive websites and everything in between.

We believe that every project is unique, with its own objectives. We will learn all we can about your design problem so that we can offer a functional and lasting solution.

Selected Works

Who We Are

We are the former product team from The Bold Italic, an online publication in San Francisco. When that chapter closed, we formed Creative Generalists as a way to continue collaborating with each other and our network of freelancers. Hire one or more of us, depending on your project.

Melissa Small
Designer & hand-letterer

An MFA graduate from the Rhode Island School of Design, Melissa specializes in design thinking, visual systems & creative problem solving, with extra enthusiasm for any project requiring a paintbrush. Melissa has over 10 years of experience in print & digital media, most recently as Design Director at The Bold Italic.

Satish Kunisi
Web developer & air guitarist

A lifelong technologist, Satish has always been interested in how technology frames the way people understand their lives and how software can enable people to make big changes in the world.

Isla Bell Murray
UX designer & photographer

With a background in psychology, Isla designs with great empathy for the user. A bicoastal idea machine, Isla splits her time between San Francisco and New York, finding inspiration everywhere in between. She particularly loves brand identity work, and photographing the human form.

Why Generalize?

Why Generalize?

We practice design thinking to create custom solutions that suit our clients' needs. We come from a variety of backgrounds; that's what makes us strong. We stay up-to-date on best practices for design & development and will help you uncover the right solution. If we don't have specialized experience relevant to your project, we know someone who does and we'll bring them on as a collaborator.